Traffic Arbitrage Tracker: What It Is and How It Works

Advertising trackers for traffic arbitrage are tools for web analytics. They enable the collection and analysis of user activity data, including clicks, transitions, conversions, and deposits made after interacting with specific ads. These trackers also provide insights into key performance metrics.

Traffic Arbitrage Trackers are essential for affiliate marketers and arbitrage specialists looking to optimize their campaigns. With detailed insights, they can make data-driven decisions to maximize profits and improve campaign efficiency.

By leveraging the data gathered by the tracker, professionals can:

•  Gain a deeper understanding of their audience’s behavior and preferences.
• Identify the most profitable promotional strategies.
• Fine-tune campaign parameters to achieve optimal return on investment (ROI).
   

 Example of Data Collection in XTracker

Why Connecting a Tracker Is Essential for Traffic Arbitrage Success

During the testing phase of advertising campaigns, many digital marketers, including media buyers and targeting specialists, tend to focus solely on cost per subscriber, often overlooking other critical metrics like deposits and conversions. That’s why it’s essential to prioritize key metrics based on your goals in Facebook Ads Manager.

Let’s say you create 10 ad sets and launch them. The first three ad sets may spend $50 each and generate cheap subscribers, but they might not result in any target actions. That’s why it makes sense to pause or turn off such underperforming ads. Sometimes, the next 1–2 ad sets might have a higher cost per subscriber, but their cost per target action is significantly lower. An experienced arbitrage specialist would recognize the value and keep such ads running.

Tracking all these nuances requires a tracker with full integration with the Conversions API and the ability to monitor real-time statistics. Therefore, connecting the entire funnel to the tracker, right up to the CPA action, is essential for effective campaign optimization.

By the way, not all trackers on the market can fully track a lead's journey. Jusl might not fully meet the needs of in-depth analytics. As a deep-linking service, it primarily tracks transitions but lacks the capability to monitor user actions comprehensively. However, XTracker captures all user actions, from clicking on an ad to making a deposit on the advertiser's page or even sending a message in Telegram.

Recommendations for Setting Up a Facebook Advertising Campaign

Facebook's recommendations for setting up an advertising campaign, which require the use of a tracker:

1. Evaluate different advertising objectives and choose the one that delivers the best results.
2. Optimize audience targeting. Avoid narrowing audience parameters at the start of your campaign. Instead, allow data to accumulate and adjust these parameters after sufficient data has been collected for statistical analysis.
3. Conduct A/B testing to evaluate the impact of changes in your ads or to quickly compare two strategies. Facebook strongly recommends avoiding random testing, such as manually switching ad groups or campaigns on and off. Instead, base your decisions on reliable statistical data.

Conclusion

It’s clear that Facebook recommendations for setting up and adjusting an advertising campaign cannot be effectively implemented without a reliable web analytics tool—namely, a tracker that provides actionable insights.
Ad sets should not be arbitrarily paused or kept running without solid justification. Decisions like these must be guided by thorough analysis of statistical data.

However, there are very few tools on the market that can truly assist an arbitrage specialist with this, since many arbitrage teams rely on proprietary solutions that are typically not shared externally. One of the few tools capable of helping you fully implement Facebook recommendations is XTracker. It is user-friendly and offers all the essential integrations needed for successful arbitrage, such as Conversions API integration, Chat2Desk, and other advanced tools. 

Eruslanova Nailya